Job Number:
HC-04585
Date Posted:
April 6, 2026
Position Title:
Senior Specialist, Paid Social Media & Creator
Party:
N/A
Office Code:
Office/Company:
Yelp
Reports To:
Location:
Remote
Contact:
Salary:
$78,000–$130,000 annually
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
Drive U.S. consumer acquisition through performance-minded paid social and a scaled micro-creator program.Develop, implement, and refine paid social and creator strategies aligned to acquisition goals across Meta, TikTok, and YouTube in partnership with the Sr. Manager of Social Media.5+ years in social marketing, including 3+ years driving paid social and creator/influencer programs end-to-end.
Responsibilities:
• Develop, implement, and refine paid social and creator strategies aligned to acquisition goals across Meta, TikTok, and YouTube in partnership with the Sr. Manager of Social Media.
• Build always-on and campaign test plans (audiences, hooks, formats, lengths) with clear learning agendas.
• Source, vet, brief, and manage nano/micro creators; secure usage rights and implement allowlisting/Partnership Ads and Spark Ads.
• Collaborate with agency partner on always-on and seasonal creator campaigns.
• Partner with Creative to produce and iterate on high-performing assets; maintain a library of creator content for paid amplification.
• Launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager.
Qualifications:
• 5+ years in social marketing, including 3+ years driving paid social and creator/influencer programs end-to-end.
• Proven examples of creator campaigns (ideally nano/micro) with measurable outcomes; include 2–3 case links with your role, budget tier, and results.
• Hands-on expertise with CreatorIQ, Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Experience collaborating with creator agencies or coming from an agency background; strong project management across multiple workstreams.
• Strong analytical skills and the ability to turn data into action.
• Familiarity with allowlisting/Partnership Ads, Spark Ads, user-generated content licensing, and FTC guidelines.
Instructions:
Email <ddress>
Other:
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few.
