Job Number:
HC-04305
Date Posted:
April 1, 2026
Position Title:
VP, Social – Emerging Platforms
Party:
N/A
Office Code:
Office/Company:
DJE Holdings
Reports To:
Location:
New York, NY, Washington DC, Chicago, IL, Los Angeles, CA, Seattle, WA, Atlanta, GA
Contact:
Salary:
$105,000–$175,000 a year
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
We’re helping world-class brands move at the speed of culture and are looking for a **Vice President (VP), Social – Emerging Platforms** to lead how our clients show up in the next era of social.Lead the strategy and setup of new and emerging channels by identifying and evaluating opportunities, establishing workflows, building relationships with platform reps and/or mods, and aligning team efforts with client goalsAt least 8 years of experience at a social/digital agency, integrated marketing, or communications firm working as a social media expert and strategist
Responsibilities:
• Lead the strategy and setup of new and emerging channels by identifying and evaluating opportunities, establishing workflows, building relationships with platform reps and/or mods, and aligning team efforts with client goals
• Guide clients and teams on how brands should evaluate and expand into emerging platforms, build successful activations on those platforms, and create test-and-learn models to gauge success in emerging spaces
• Serve as a thought leader and go-to expert on established and emerging platforms such as Reddit, WhatsApp, and Twitch, and how brands can credibly show up in these spaces
• Articulate insights drawn from emerging platform behaviors, subcultures, and conversational trends, organizing observations into clear strategic recommendations
• Collaborate across strategy, creative, creator, and analytics to deliver short- and long-term platform-specific strategies and playbooks that deliver on objectives
• Stay current on evolving platform mechanics, audience behaviors, social-first best practices, and governance considerations
Qualifications:
• At least 8 years of experience at a social/digital agency, integrated marketing, or communications firm working as a social media expert and strategist
• Bachelor’s Degree in marketing, communications, or a related field, or equivalent work experience
• Direct experience building brand strategies and executing those strategies in community-led platforms such as Reddit, Discord, WhatsApp
• Familiarity with social media management platforms, including YouTube, Instagram, and TikTok, and tools such as Sprinklr, Sprout Social, and Brandwatch
• A passion for social media, from both a branding and cultural perspective
• Understanding of best practices and new features/formats across social platforms (established and emerging)
Instructions:
Email <ddress>
Other:
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion.
