Job Number:
HC-03877
Date Posted:
March 21, 2026
Position Title:
Public Relations Coordinator
Party:
N/A
Office Code:
Office/Company:
Explore Asheville
Reports To:
Location:
Asheville, NC
Contact:
Salary:
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
This is an entry level position that assists Explore Asheville’s Public Relations team with media and public relations efforts.Provide administrative support to the Public Relations (PR) team in the Marketing department and assist in the execution of the work plan to raise awareness and inspire travel to the Asheville area.Bachelor’s degree (B.A./B.S.) from a four-year college or university in Journalism, English, Public Relations, Marketing, Communications or similarly relevant major — OR any combination of education, coursework, and/or technical training necessary to meet position requirements.
Responsibilities:
• Provide administrative support to the Public Relations (PR) team in the Marketing department and assist in the execution of the work plan to raise awareness and inspire travel to the Asheville area.
• Coordinate monthly earned media clip analysis, execute PR team reports that feed into dashboards, apprise clipping service of upcoming or missing media coverage, maintain press clip and other PR team files, and prepare clip round-ups for various purposes.
• Share major media coverage across the Explore Asheville team. Ensure that Explore Asheville-generated clips are shared directly with local partners to make the connection to Explore Asheville PR efforts.
• Coordinate the media database and develop media lists for targeted outreach using media relations software. Work with media databases and coverage tracking tools to handle direct distribution of media information as needed.
• Respond to image, video, and digital asset requests from media, requiring knowledge of brand image library and policies that govern the use of Explore Asheville imagery. Support management of press photo and video/b-roll hub via Explore Asheville’s digital asset management system.
• Route media requests, answer routine inquiries, execute fact checks, support upkeep of press sheets/backgrounders and provide information to journalists as directed by PR team.
Qualifications:
• Bachelor’s degree (B.A./B.S.) from a four-year college or university in Journalism, English, Public Relations, Marketing, Communications or similarly relevant major — OR any combination of education, coursework, and/or technical training necessary to meet position requirements.
• Minimum of one year of experience in the field of public relations.
• Background in media relations, media pitching, or work within the media is essential.
• Proficiency with Microsoft Office Suite including Word, Excel, and PowerPoint.
• Thorough understanding of AP style required.
• Strong writing and editing skills and a proactive marketing-oriented approach to public relations are critical.
Instructions:
Email <ddress>
Other:
Explore Asheville provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state, or local laws.
