Digital Engagement Director

The Digital Engagement Director will be primarily responsible for strategizing compelling, high-impact video, audio and visual content for the Leader’s official channels across social media platforms. The Digital Engagement Director will collaborate with colleagues to relentlessly propose text-based posts as well as ideas for video and image-based platforms. Finally, the Digital Engagement Director will gather data and analytics and design strategies for increasing the Leader’s reach, impact and following across platforms. • Lead collaborative content brainstorming and planning process on a daily, weekly and monthly basis, in addition to spotting real-time opportunities for rapid response and identifying relevant trends. • Amplify content by identifying and engaging with aligned content creators, influencers and key voices. • Monitor the work of House Democrats—including committee hearings, floor activity, press conferences, media interviews and events—to identify and elevate powerful moments. • Collaborate closely with policy, press and digital colleagues to ensure content is aligned with the Leader’s voice, goals and message strategy. • Track and report engagement metrics across platforms, using data to inform ongoing content planning.