Senior Brand Strategist

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies. Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, Brussels, Singapore, and Hong Kong. Penta Brand Strategy is the firm’s in-house advertising and creative agency. Penta Brand Strategy blends the firm’s hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm’s client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most. Penta is seeking a Senior Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges. The Senior Brand Strategist Is Expected To Work collaboratively with creative, paid media, and production teams to develop brand strategy and creative campaign recommendations for clients. Draft planning materials to ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs. Conduct strategic research and analysis to inform the creative direction of client campaigns. Create strategy for and project-manage comprehensive creative campaign assets, including TV/video, digital, social, or audio ads; websites, event activations, and brand identity systems. Work in collaboration with the paid media/ads management team to report on campaign performance and optimization recommendations for clients. Present campaign insights and performance results to senior client stakeholders. Follow clients’ businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments. 3-4 years of experience in a multi-client agency focused on brand management, creative strategy, or a similar role. Experience creating compelling presentations using PowerPoint or Google Slides. Excellent verbal and written communication skills. Experience in storytelling and creative conceptualization. A demonstrated ability to prioritize multiple competing priorities. Strong analytical skills, including experience with qualitative or quantitative market research or campaign analytics. The ability to take initiative and work as a motivated self-starter. Experience using AI and emerging technologies, where appropriate, to enhance efficiency, quality, and impact while staying current on evolving capabilities and incorporating relevant innovations into day-to-day work. An understanding of project management best practices, including project management software and methodologies. Experience utilizing Excel or Google Sheets to track campaigns or creative projects. Demonstrated project management experience working with creative or production agencies. Experience working on creative projects in complex or highly regulated industries such as Technology, Financial Services, Energy, and Healthcare. Experience creating content for complex stakeholder audiences, including policymakers, investors, and media.