Digital Media Buyer

The Digital Media Buyer is a hands-on execution role on the Digital team, a department within the Public Affairs division at FTP. You will plan, build, traffic, and optimize paid media campaigns across programmatic, paid social, and paid search for the firm’s advocacy and public affairs clients. The work moves fast. Requests often land with same-day turnarounds, and you will own campaigns from setup through pacing, optimization, and reporting. You will operate across both managed-service and self-serve buying platforms, partner closely with Public Affairs account teams to turn client goals into media plans, and work alongside junior analysts on reporting and data pulls during active campaigns. This is a build moment for FTP. As the firm grows its digital practice, you will help shape how paid media is run, measured, and delivered, with real room to show what you can do. Reports to: Executive Vice President, Head of Digital Intelligence & Strategy, Work Arrangement: Hybrid (three days in person, two days remote) Plan, build, and traffic paid media campaigns across a wide variety of paid media platforms and services on time and on budget. Manage day-to-day campaign execution including pacing, bid and budget management, audience targeting, creative trafficking, and mid-flight optimization. Operate fluently across managed-service and self-serve buying platforms, and bring a point of view on which channels and tactics fit each client’s goals. Turn Public Affairs account team objectives into concrete media plans, flighting, and budget recommendations. Build and manage campaign reporting, turning performance data into clear PowerPoint deliverables that account teams and clients can act on. Hold fast turnaround times without sacrificing accuracy. Accelerated timelines, including same-day projects, are common in the public affairs and advocacy space. Partner with and help develop junior analysts on reporting, data pulls, and campaign support, so coverage never depends on a single person. Collaborate with Public Affairs account teams across sectors to align paid media with broader client strategy. Manage media and data vendor relationships, and flag where the current stack helps or limits what FTP can deliver. Track platform changes, ad policy shifts, and emerging formats including creator and influencer, connected TV, and retail media, and bring recommendations back to the team. Help define how FTP runs paid media as the practice grows, including process, documentation, and operating standards. Perform other duties as necessary to achieve departmental goals. Bachelor’s degree from an accredited university or equivalent experience 3-5 years of hands-on paid media buying experience, ideally including advocacy, public affairs, political, or issue campaigns Hands-on experience with programmatic DSPs, paid social ad managers (Meta, LinkedIn, X, TikTok), and paid search platforms Strong command of audience targeting, pixel and conversion tracking, UTM discipline, and campaign measurement Comfort building campaign reports and translating performance data into clear PowerPoint deliverables Fluency in Microsoft Office, especially Excel for budget pacing and reconciliation Demonstrated ability to effectively and independently manage multiple projects Genuine interest in how paid media drives public policy and advocacy outcomes, not just clicks and impressions Independent, strategic thinking, and creative problem-solving skills Demonstrated capacity for teamwork, including the ability to effectively engage supervisors and subordinates under quick, tight deadlines within and across teams Proven ability to operate with integrity and ethics, and maintain the highest standards of confidentiality High level of detail and demonstrated work output with few/no errors Sense of urgency; willingness and ability to meet and exceed established deadlines Experience working with managed-service media partners alongside self-serve programmatic platforms Experience with connected TV, online video, or creator and influencer campaigns