Date Posted:
September 29, 2026
Position Title:
Senior Manager, Social Media Campaigns & Content
Office/Company:
National Geographic
Party:
N/A
Office Code:
Job Number:
HC-13340
Reports To:
Location:
Washington, DC
Contact:
Salary:
The hiring range for this position in Washington, D.C. is $112,700 to $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Primary Role
Secondary Role:
Job Type:
Description:
Senior Manager, Social Media Campaigns & Content National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. In this role, you will be a key contributor in planning, managing and executing the social marketing strategy focused on content strategy for editorial digital stories, magazine features, and TV programming. The Senior Manager will lead best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to Disney+, and enhancing brand affinity. To be successful, you will need to be a storyteller and marketer with excellent judgement to balance audience interests and business goals. You’ll have a deep passion, appreciation, and understanding of editorial and entertainment broadly, with a deep breadth of knowledge spanning Natural History/Animal, Science, History, Travel and Adventure, Culture, and Kids topics.
Responsibilities:
• Project Management & Leadership
• Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production.
• Establish best-in-class approaches to campaigns, content & distribution.
• Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives.
• Influence upstream planning to ensure social is embedded early.
• Lead the development of tentpole social moments.
• Content Development & Production
• Oversee the end-to-end creative pipeline – ideation and creative direction through production and final sign-off from leadership and stakeholders.
• Partner with agency partners, creative teams, platform strategists, PR, and talent representatives to ensure all output ladders up to the overarching social strategy.
• Direct hands-on production of social-first content, including talent and subject-matter-expert interviews, on-set creative direction, and social video shoots.
• Creator Content Strategy
• Guide creative ideation, campaign development, and execution for creator initiatives.
Qualifications:
• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios.
• Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends.
• Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact.
• Experience launching creator-led franchises, original programming, or large-scale digital content initiatives.
• Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems.
• Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations.
• Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders.
• Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting.
• Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality.
• Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels.
• Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies.
• Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders.
Instructions:
Apply here
Other:
