Date Posted:
June 11, 2026
Position Title:
Head of Social and Influencer Marketing
Office/Company:
Gusto
Party:
N/A
Office Code:
Job Number:
HC-08120
Reports To:
Location:
Denver, CO | San Francisco, CA | New York, NY | Las Vegas, NV | Atlanta, GA | Chicago, IL | Phoenix, AZ
Contact:
Salary:
$169,000 – $200,000/yr in Chicago, Denver, Phoenix, and Atlanta, and $200,000 – $240,000/yr for San Francisco & New York.
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
Define and lead Gusto’s social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors.Develop and execute a comprehensive social media and influencer marketing strategy, lead a team of social media and influencer marketing professionals, oversee content strategy, creation, and distribution, design and launch end-to-end influencer programs, establish and evolve community management best practices, partner closely with Brand, Product Marketing, PR, and Sales teams.12+ years of overall marketing experience, with at least 7+ years specializing in social media and influencer marketing, and 3+ years in a leadership role managing a team.
Responsibilities:
• Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives, brand guidelines, and B2B audience needs.
• Lead, mentor, and grow a team of social media and influencer marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Oversee content strategy, creation, and distribution across all owned social channels, ensuring brand consistency and engagement.
• Design, launch, and manage end-to-end influencer programs that drive authentic advocacy, reach new audiences, and generate measurable results for B2B segments.
• Establish and evolve community management best practices, ensuring timely and engaging interactions with our audience.
• Partner closely with Brand, Product Marketing, PR, and Sales teams to integrate social and influencer efforts into broader campaigns and product launches.
Qualifications:
• Proven track record of building and scaling social media and influencer programs for B2B brands, demonstrating measurable growth in awareness, engagement, and lead generation.
• Deep expertise in developing content strategies tailored for various social platforms and audience segments.
• Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms.
• Exceptional analytical skills: ability to interpret complex social data, measure campaign effectiveness, and translate insights into strategic recommendations.
• A proven track record of operating at the Innovator or Amplifier level of AI fluency.
• Outstanding leadership and people management skills, with experience coaching and developing marketing talent.
Instructions:
Email to apply
Other:
Gusto is proud to be an equal opportunity employer.
