Date Posted:
June 1, 2026
Position Title:
Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership
Office/Company:
Klaviyo
Party:
N/A
Office Code:
Job Number:
HC-07569
Reports To:
Location:
San Francisco, CA
Contact:
Salary:
$112,000 — $168,000 USD
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
Klaviyo is looking for an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership. Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
Responsibilities:
• Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.
• Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.
• Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.
• Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.
• Create content that supports the full buyer journey, from awareness and education through consideration and conversion.
Qualifications:
• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
Instructions:
Email <ddress>
Other:
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