Manager, Measurement and Analytics

• Develop and manage a comprehensive measurement framework that connects marketing, communications and digital performance to organizational goals. • Establish and monitor key performance indicators (KPIs) across campaigns, channels (e.g., website, email) and audience segments, including engagement, conversion, retention and brand health metrics, to measure effectiveness and validate campaign strategies. • Build dashboards and visualizations that deliver timely, accessible insights for Marketing and Digital, cross-functional teams and executive reporting. • Analyze campaign and channel performance to identify trends, gaps and opportunities for optimization; translate findings into clear recommendations for content, creative and audience strategies. • Guide testing and learning initiatives—including A/B testing, message and creative testing, and segmentation experiments—to improve campaign effectiveness and ROI. • Partner with creative and content teams to ensure measurement and tagging requirements are embedded into campaigns and platforms from the outset.